Rowdy Girl centers on the titular Texas cattle ranch turned animal sanctuary founded by Renee King-Sonnen and her husband, Tommy. After their story becomes a national media sensation, King-Sonnen sets up the Rancher Advocacy Program to encourage other ranchers to transition to plant-based agriculture and adopt a vegan lifestyle. First-time director Jason Goldman follows King-Sonnen over two years as she shares her personal story of conversion and her efforts to transform an industry one ranch at a time.